Alexander Wang and Samsung Electronics teamed up to create the world’s first crowd-sourced gym bag. For its design, Wang recruited friends and ask them to create drawings and sketches on Samsung’s Galaxy Note II smartphone, which he then assembled into one.
“This collaboration with Wang is so exciting because it really demonstrates how technology not only enables but empowers the creative process of fashion designers, artists, and creative individuals,” said Younghee Lee, executive vice president of global marketing at Samsung.
This is the second collaboration between Alexander Wang and Samsung to aid Art Start. Earlier this year, he created a limited-edition print that was also featured on a bag and a mobile phone cover. Like this first one, the new gym bag will be sold to raise funds for New York-based charity Art Start, a non-profit organization that uses art to bring positive change into communities.